empowering women
Bobbi Brown Cosmetics is launching its eleventh consecutive year of The Pretty Powerful Campaign in March 2024, to celebrate International Women’s Day.
Originally launched in March 2013, the campaign was targeted at promoting confidence in women through natural beauty. This has evolved into a philanthropic project in partnership with UK Charity, Smart Works. The organisation exists to empower unemployed women to enter the workforce by harnessing the power of clothing, coaching and confidence.
Collage of Bobbi Brown pro artists applying makeup to various women in a Smart Works centre
Kate Stephens headshot
“Bobbi Brown Cosmetics have now raised over £1million for Smart Works Charity.
Together, we have empowered thousands of women across the UK to connect their potential, succeed at job interview and transform their lives. We’re delighted to welcome KITRI to the Pretty Powerful Campaign this year. With the support of partners like Bobbi Brown and KITRI we can be ready to help any woman who needs our help with the tools she needs to succeed.”
Kate Stephens signature
— Kate Stephens, Chief Executive of Smart Works
Smart Works logo
100% of the RRP (less VAT) are donated to UK Charity Smart Works*.
This year, in honor of International Women’s Day, Bobbi Brown Cosmetics collaborates with KITRI to bring you a Limited Edition Pretty Powerful Collection for the new season. Inside, discover a collection of Bobbi Brown icons, with all you need to start your day feeling Pretty Powerful!

RRP Worth £103.50, yours for £65.
*Please note that 100% of the RRP (less VAT) are donated to UK Charity Smart Works and therefore this product is non-discountable and will not count towards site offers. Smart Works Charity No: 1080609.


The 2024 Pretty Powerful Set displayed on black plinths in front of a soft grey, floral background
Haeni Kim headshot
"As a female-founded brand, designed for women by women, we are so proud to partner with Bobbi Brown Cosmetics on the Pretty Powerful Campaign
Making women look great and feel confident wearing our designs has been our key mission from the start and supporting the incredible Smart Works charity through this collaboration to empower unemployed women back into the workplace has been a dream come true for our team."
Haeni Kim singature
— Haeni Kim, KITRI Founder
Kitri logo
Smart Works logo
Smart Works is a UK charity that dresses and coaches unemployed women for success at their job interview. The Smart Works service is delivered in London, Manchester, Glasgow, Edinburgh, Birmingham, Newcastle, Reading and Leeds.
Over the past 10 years, Smart Works has helped over 35,000 women. ‘It is our mission that any woman who needs our services should be able to find her way to a Smart Works centre.’
For more information please visit Charity No: 1080609.
Close up of smokey eye mascara
Lady smiling in front of polaroid pictures of Smart Work success stories
The charity relies on high-quality donations to fill the Smart Works wardrobes.
Find out more about how to donate clothing at Smart Works.