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Originally launched in 2013, Bobbi Brown cosmetics is launching the eighth consecutive year of the Pretty Powerful Campaign in March 2020, in support of International Women’s Day. The campaign to date has raised excess of £350,000, which has enabled Smart Works to open an additional 7 centres across the UK.
The campaign has evolved throughout the years into a philanthropic partnership with UK charity Smart Works, aimed at empowering women through career training programs and promoting confidence in women through beauty.
Smart Works is a UK charity that provides high quality interview clothing, styling advice and interview training to unemployed women in need. Harnessing the power of clothes, beauty and confidence, Smart Works allows a woman to feel her best at a crucial moment in her life; giving her the self-belief and the practical tools required to succeed at interview and transform her life.
In January 2019, Smart Works were honoured to announce HRH The Duchess of Sussex as their Royal Patron. For more information please visit smartworks.org.uk