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Originally launched in 2013, Bobbi Brown cosmetics is launching the ninth consecutive year of the Pretty Powerful Campaign in March 2021, in celebration of International Women’s Day. The campaign has evolved throughout the years into a philanthropic partnership with UK charity Smart Works, aimed at empowering women through career training programs and promoting confidence in women through beauty.
The campaign to date has raised in excess of £550,000, during which time Smart Works has opened an additional 7 centres across the UK.
Smart Works provides high quality interview clothing, styling advice and personalised interview coaching to unemployed women in need. By combining clothing, coaching and confidence, Smart Works allows a woman to feel her best at a crucial moment in her life, giving her the self-belief and the practical tools required to succeed at interview and transform her life. 65% Smart Works clients go on to get the job within a month of their experience.
In January 2019, Smart Works were honoured to announce HRH The Duchess of Sussex as their Patron. For more information please visit smartworks.org.uk