empowering women

Originally launched in 2013, Bobbi Brown cosmetics is launching the ninth consecutive year of the Pretty Powerful Campaign in March 2021, in celebration of International Women’s Day. The campaign has evolved throughout the years into a philanthropic partnership with UK charity Smart Works, aimed at empowering women through career training programs and promoting confidence in women through beauty. The campaign to date has raised in excess of £550,000, during which time Smart Works has opened 8 centres across the UK.

Bobbi Brown Pro Artist Applying Makeup
Kate Stephens Headshot
“The confidence that comes from feeling good about the way you look can be transformative.
No one understands this better than the team at Bobbi Brown. Year after year the Pretty Powerful campaign has enabled Smart Works to help thousands of women understand their worth, get the job and transform their lives. We couldn’t be more grateful for the continued support and can’t wait to see what the future holds for this partnership.”
— Kate Stephens, Chief Executive of Smart Works
Pretty Powerful x Needle & Thread Limited Edition Set


The Pretty Powerful Collection 2021
100% of proceeds (less VAT) are donated to Smart Works.
For 2021, Bobbi Brown Cosmetics has partnered with iconic British womenswear brand, Needle & Thread. Known for their ultra-feminine and contemporary designs, with an emphasis on hand embellishments and fine detailing, Needle & Thread have fast become the go-to brand for every woman and every event.
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Smart Works
about smart works
Smart Works provides high quality interview clothing, styling advice and personalised interview coaching to unemployed women in need. By combining clothing, coaching and confidence, Smart Works allows a woman to feel her best at a crucial moment in her life, giving her the self-belief and the practical tools required to succeed at interview and transform her life. 62% Smart Works clients go on to get the job within a month of their experience.
For more information please visit smartworks.org.uk. Charity No: 1080609.