empowering women

Bobbi Brown Cosmetics is launching its tenth consecutive year of The Pretty Powerful Campaign in March 2023, to celebrate International Women’s Day. Originally launched in March 2013, the campaign was targeted at promoting confidence in women through natural beauty. This has evolved into a philanthropic project in partnership with UK Charity, Smart Works. The organisation exists to empower unemployed women to enter the workforce by harnessing the power of clothing, coaching and confidence. We are thrilled to announce that in July 2023 we have reached our milestone and the £1,000,000 funds have had a profound impact on the development of the charity and their invaluable work to empower women.

Bobbi Brown Pro Artist Applying Makeup
Erica Davies Headshot
"To me, Pretty Powerful is whenever women work together to support each other.
I have worked with - and continue to work with - some amazing, kind women who have mentored and encouraged me over the years. And it is really important for me to do the same. I always find there is a real magic in the power of women together, particularly when there is a job to be done!"
— Erica Davies, UK Pretty Powerful Ambassador
Pretty Powerful and Never Fully Dressed


Pretty Powerful X Never Fully Dressed Collection 2023
100% of RRP (less VAT) are donated to UK Charity Smart Works
This year, to celebrate International Women’s Day, Bobbi Brown Cosmetics joins forces with Never Fully Dressed to create a Limited Edition Pretty Powerful set that packs a punch. Inside, discover a collection of Bobbi Brown icons with all you need to start your day feeling powerful and fabulous!
And the best part, 100% of RRP (less VAT) are donated to UK Charity Smart Works*.

Set Includes:
• Limited Edition Pretty Powerful Pot Rouge in Powder Pink
• Smokey Eye Mascara
• Mini Long-Wear Cream Shadow Stick in Golden Bronze 0.9g
• Mini Vitamin Enriched Face Base 7ml
• Limited Edition Reversible Washbag

RRP Worth £80.50, yours for £55

*Please note that 100% of RRP (less VAT) are donated to UK Charity Smart Works Registered Charity No: 1080609 and therefore this product is non-discountable and will not count towards site offers.
Kate Stephens Headshot
“The confidence that comes from feeling good about the way you look can be transformative.
No one understands this better than the team at Bobbi Brown. Year after year the Pretty Powerful campaign has enabled Smart Works to help thousands of women understand their worth, get the job and transform their lives. We couldn’t be more grateful for the continued support and can’t wait to see what the future holds for this partnership.”
— Kate Stephens, Chief Executive of Smart Works
Smart Works
about smart works
Smart Works provides high quality interview clothing, styling advice and personalised interview coaching to unemployed women in need. By combining clothing, coaching and confidence, Smart Works allows a woman to feel her best at a crucial moment in her life, giving her the self-belief and the practical tools required to succeed at interview and transform her life. 69% Smart Works clients go on to get the job within a month of their experience.
For more information please visit Charity No: 1080609.