Originally launched in 2013, Bobbi Brown cosmetics is launching the ninth consecutive year of the Pretty Powerful Campaign in March 2021, in celebration of International Women’s Day. The campaign has evolved throughout the years into a philanthropic partnership with UK charity Smart Works, aimed at empowering women through career training programs and promoting confidence in women through beauty. The campaign to date has raised in excess of £550,000, during which time Smart Works has opened 8 centres across the UK.