Our Story
EFFORTLESS BEAUTY
SINCE 1991
30+ years of effortless, just-right makeup that
helps you look put-together—every time.
It began with 10 lipsticks
Our original lineup of universally flattering brown-based lipsticks helped change the face of beauty with a natural-looking approach to makeup.
Shades for all skin
From complexion to lip, an inclusive shade range has been our standard since day one—makeup that enhances everyone's unique skin tone.
EASY
ARTISTRY
While our roots are in artistry, our aim has
always been ease. Because putting a few
products together is all it should take to look
put-together.
Prices include VAT. Delivery calculated at checkout.
Our Icon, Reimagined. Upgraded hydration. Same iconic prep.
£54.00 £840.00 / 1L
£54.00 £840.00 / 1L
£54.00 £840.00 / 1L
3 sizes
50ml
#1 Eyeshadow Stick in the UK
YOUR MATCH
Espresso
A shimmering brown.
1.6g
£29.50 £18437.50 / 1kg
£29.50 £18437.50 / 1kg
£29.50 £18437.50 / 1kg
39 shades
1.6g
24-hour hydrating foundation
YOUR MATCH
Neutral Honey
Medium dark beige with a balance of pink and yellow undertones for medium dark skin.
30ml
£43.00 £1433.33 / 1L
£43.00 £1433.33 / 1L
£43.00 £1433.33 / 1L
53 shades
30ml
Colour correction at its most effortless
YOUR MATCH
Dark Bisque
Deep pink bisque; corrects deep plum discoloration under the eyes
3g
£29.00 £9666.67 / 1kg
£29.00 £9666.67 / 1kg
£29.00 £9666.67 / 1kg
16 shades
3g
Long-wearing, volumizing mascara
£31.00 £5166.67 / 1L
£31.00 £5166.67 / 1L
£31.00 £5166.67 / 1L
6ml
Easy-to-use, long-lasting concealer stick
YOUR MATCH
Warm Beige
Medium golden beige with yellow undertones; for medium skin
3g
£29.00 £9666.67 / 1kg
£29.00 £9666.67 / 1kg
£29.00 £9666.67 / 1kg
18 shades
3g
Hydrating Cream Blush, Bronzer & Glow Stick
YOUR MATCH
Scarlet Tease
Warm bright red
8g
£29.00 £3625.00 / 1kg
£29.00 £3625.00 / 1kg
£29.00 £3625.00 / 1kg
10 shades
8g
Effortless Sparkle with a Dewy Finish and 12-Hour Wear
YOUR MATCH
Brilliant Honey
2g
£29.50 £14750.00 / 1kg
£29.50 £14750.00 / 1kg
£29.50 £14750.00 / 1kg
5 shades
2g
Bold, skincare-infused lipstick
YOUR MATCH
Sandwash Pink
3.5g
£36.00 £10285.71 / 1kg
£36.00 £10285.71 / 1kg
£36.00 £10285.71 / 1kg
20 shades
3.5g
Hydrating Tinted Lip Balm
YOUR MATCH
Bare Lotus
2.5g
£33.00 £13200.00 / 1kg
£33.00 £13200.00 / 1kg
£33.00 £13200.00 / 1kg
14 shades
2.5g
Hydration-boosting lip plumper
YOUR MATCH
Bare Rose
Milky nude pink
6ml
£33.00 £5500.00 / 1L
£33.00 £5500.00 / 1L
£33.00 £5500.00 / 1L
11 shades
6ml
Velvety lip liner
YOUR MATCH
Nude
A deep pink brown.
1g
£27.00 £27000.00 / 1kg
£27.00 £27000.00 / 1kg
£27.00 £27000.00 / 1kg
12 shades
1g
Pigmented, waterproof eyeliner for high intensity definition.
YOUR MATCH
Ivy
A satin deep forest green
1.2g
£22.50 £18750.00 / 1kg
£22.50 £18750.00 / 1kg
£22.50 £18750.00 / 1kg
7 shades
1.2g
All-in-one, refillable brow pencil
YOUR MATCH
Cool Dark Brown
Cool black-brown​
0.33g
£35.00 £106060.61 / 1kg
£35.00 £106060.61 / 1kg
£35.00 £106060.61 / 1kg
12 shades
0.33g
Protective face primer
£30.00 £750.00 / 1L
£30.00 £750.00 / 1L
£30.00 £750.00 / 1L
40ml
Skin-warming matte colour
YOUR MATCH
Golden Tan
Medium Olive Bronze
9g
£42.00 £4666.67 / 1kg
£42.00 £4666.67 / 1kg
£42.00 £4666.67 / 1kg
8 shades
9g
Moisturising undereye primer
£41.00 £2733.33 / 1L
£41.00 £2733.33 / 1L
£41.00 £2733.33 / 1L
15ml
Cream blush and lip colour
YOUR MATCH
Blushed Rose
A rosey mauve
3.8ml
£32.00 £8421.05 / 1L
£32.00 £8421.05 / 1L
£32.00 £8421.05 / 1L
9 shades
3.8ml
Hydrating, non-sticky lip gloss
YOUR MATCH
Free Spirit
A lush pink beige.
6ml
£29.00 £4833.33 / 1L
£29.00 £4833.33 / 1L
£29.00 £4833.33 / 1L
7 shades
6ml
Non-drying matte lipstick
YOUR MATCH
Red Carpet
Cool bright red
3.5g
£36.00 £10285.71 / 1kg
£36.00 £10285.71 / 1kg
£36.00 £10285.71 / 1kg
15 shades
3.5g
YOUR MATCH
Nude Cinnamon
Rosy brown with pink and gold pearl
3g
£33.00 £11000.00 / 1kg
£33.00 £11000.00 / 1kg
£33.00 £11000.00 / 1kg
15 shades
3g
Makeup remover and cleansing oil
£42.00 £320.00 / 1L
£42.00 £320.00 / 1L
£42.00 £320.00 / 1L
2 sizes
200ml
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