Sara Foster Named Global Ambassador | Bobbi Brown Cosmetics

Sara Foster

Global Ambassador

Her secret to looking effortlessly
put-together? A beauty routine that
doesn't try too hard—it just works.

“Beauty has played a big role throughout each chapter of my life. It has allowed me to express myself in every room I’m in.”

You might know Sara Foster as a podcaster, producer of your favourite show, co-founder of a fashion label—or simply as someone who always says what you’re thinking. Candid, confident and full of personality, she’s an open book—and that’s exactly the point.
We’ve known Sara as a longtime fan—and now as our Global Ambassador. After years both in front of the camera and behind the scenes, she’s learned that the best beauty routines don’t try too hard—they simply work. Smart, grounded and no-nonsense, she brings a fresh, relatable point of view to every beauty conversation.

Behind
the Beauty

You’ve worn many hats—producer,
entrepreneur, podcaster, mum.
How does beauty fit in?

Beauty has played a big role throughout each chapter of my life. It has allowed me to express myself in every room I’m in. Whether I’m on a set, speaking on a panel, or at my daughter’s tennis practice, I find myself constantly turning to the same products to make me feel my best.

What’s your beauty
philosophy in your 40s?

My philosophy is really just keeping it simple. When I was younger, I loved the full-face makeup look, but as I’ve gotten older, that’s changed. I find myself drawn to more of a natural look, and I’ve embraced using minimal products that really just get the job done.

What products do you
keep in your bag?

My three on-the-go products are the Skin Corrector Stick , Long-Wear Cream Eyeshadow Stick , and Extra Plump Lip Oil Serum . When I’m waiting in the pickup line at school or on a shoot, I can quickly reach for them, find a mirror, throw them on, and it looks like I just sat through an hour of glam. But nothing matters if the skin isn’t prepped correctly. The Vitamin Enriched Face Base Moisturiser & Primer is an integral part of the process and absolute first step.

Why do you think Bobbi Brown
still resonates with women today?

It aligns with something a lot of women are starting to prioritize—quality products for their minimalist routine. The product line also offers shades for a wide range of skin tones, which allows all women to wear Bobbi Brown and feel comfortable in their own skin.

How does this role allow you to speak
to your audience in a new way?

I think there is a lot of smoke and mirrors with products from some brands that promise to work but don’t. Bobbi Brown has been here for over 30 years because of how trusted it is. I like aligning with brands that have integrity and efficacy. It’s an honor to be a small part of this Bobbi Brown chapter.