Search
Search
Search
Suggested searches
Foundation
Corrector and Concealer
Long-Wear Cream Shadow Stick
Vitamin Enriched Face Base
Palettes
Offers
          Find a store

          Vitamin Enriched Face Base Moisturiser & Primer

          Multitasking, moisturizing primer
          Moisturiser
          Show all Show all
          Bestseller
          Vitamin Enriched Face Base Moisturiser & Primer
          Vitamin Enriched Face Base Moisturiser & Primer
          Vitamin Enriched Face Base Moisturiser & Primer
          Vitamin Enriched Face Base Moisturiser & Primer
          Vitamin Enriched Face Base Moisturiser & Primer
          Vitamin Enriched Face Base Moisturiser & Primer
          Multitasking, moisturizing primer
          50ml |
          100ml |
          15ml |
          7ml |
          Add to bag
          20% OFF SITEWIDE
          For a limited time only, enjoy 20% off your Bobbi favourites - or spend £90+ for 25% off*.

          *Exclusions and T&Cs apply. Offer Ends 02.04.2026.

          What It Is

          Skincare made for makeup. Our bestselling multivitamin-enriched moisturising primer for the face instantly nourishes, plumps, and preps skin with healthy hydration to improve the look of foundation. It's full makeup prep in one step, blending the performance of a primer with the cushion of a face moisturiser.

          TOP REVIEWS

          "Amazing product. My skin feels so much smoother and hydrated after using it and I can say my makeup definitely lasts longer. Definitely recommend it."

          Roso25
          From London

          "I've been using this product for a few years and it's the only thing I use that I need to replace when it runs out. It smells and feels gorgeous and I generally use it as a face base."

          AnnieB
          From Bristol

          "Being outside a lot I get very dry skin but not with this product."

          Fi1984
          From Oxford

          "This really is a wonderful product. It has a lovely consistency and a gorgeous delicate scent. I use it every day and it provides all day moisturisation and a beautiful glow."

          Ang67
          From Glasgow, Scotland

          LIKE A MULTIVITAMIN FOR SKIN

          Vitamin Enriched Face Base Vitamin Enriched Eye Base
          Our #1 moisturiser-and-primer in one replenishes skin with a signature Nourishing Vitamin Blend.
          Awaking Vitamins B and C
          Replenishing Vitamin E
          Hydrating and plumping Sodium Hyaluronate
          Energizing Grapefruit Scent

          YOU MAY ALSO LIKE

          Bestseller
          Vitamin Enriched Eye Base Vitamin Enriched Eye Base

          Vitamin Enriched Eye Base

          Moisturising undereye primer
          £32.80 £41.00 £21.87 /10ml
          £32.80 £41.00 £21.87 /10ml
          £32.80 £41.00 £21.87 /10ml
          15ml
          Add to bag
          Bestseller
          Weightless Skin Foundation SPF 15 Weightless Skin Foundation SPF 15

          Weightless Skin Foundation SPF 15

          24-hour hydrating foundation
          YOUR MATCH
          Warm Beige
          Light medium beige with yellow undertones; for light to medium skin
          30ml
          £34.40 £43.00
          £34.40 £43.00
          £34.40 £43.00
          49 shades
          30ml
          Warm Beige
          Your shade
          £34.40 £43.00
          YOUR MATCH
          Warm Beige
          Light medium beige with yellow undertones; for light to medium skin
          Add to bag
          Close
          Find shade Find shade
          Add to bag
          Bestseller
          Long-Wear Cream Eyeshadow Stick Long-Wear Cream Eyeshadow Stick

          Long-Wear Cream Eyeshadow Stick

          #1 Eyeshadow Stick in the UK
          YOUR MATCH
          Golden Bronze
          A deep bronze sugar.
          1.6g
          £23.60 £29.50
          £23.60 £29.50
          £23.60 £29.50
          32 shades
          1.6g
          Golden Bronze
          Your shade
          £23.60 £29.50
          YOUR MATCH
          Golden Bronze
          A deep bronze sugar.
          Add to bag
          Close
          Try it on Try it on
          Add to bag
          Bestseller
          Skin Foundation Stick Skin Foundation Stick

          Skin Foundation Stick

          Multitasking, on-the-go stick
          YOUR MATCH
          Cool Natural (C-056)
          Medium beige with pink undertones; for medium skin
          9g
          £31.20 £39.00 £34.67 /10g
          £31.20 £39.00 £34.67 /10g
          £31.20 £39.00 £34.67 /10g
          40 shades
          9g
          Cool Natural (C-056)
          Your shade
          £31.20 £39.00
          YOUR MATCH
          Cool Natural (C-056)
          Medium beige with pink undertones; for medium skin
          Add to bag
          Close
          Find shade Find shade
          Add to bag
          Bestseller
          Extra Lip Tint Extra Lip Tint

          Extra Lip Tint

          Colour-enhancing lip tint balm
          YOUR MATCH
          Bare Lotus
          A rose-toned mauve
          £33.00
          £33.00
          £33.00
          13 shades
          Bare Lotus
          Your shade
          £33.00
          YOUR MATCH
          Bare Lotus
          A rose-toned mauve
          Add to bag
          Close
          Try it on Try it on
          Add to bag

          YOUR QUESTIONS, ANSWERED

          Learn more

          WHAT ARE THE BENEFITS OF WEARING A PRIMER? 

          Primer helps grip makeup and create a seamless canvas for application. It can also help improve the look of makeup. When you use Vitamin Enriched Face Base as your primer, you get the bonus of skin-plumping hydration.

          WHEN SHOULD I USE A FACE PRIMER? 

          Primers are formulated to help grip makeup for seamless makeup application and improve the look of foundation.

          CAN I USE VITAMIN ENRICHED FACE BASE AS A MOISTURIZER? 

          Yes, Vitamin Enriched Face Base was initially developed as a moisturizer. It was only after our artists noticed how it created a smooth and seamless canvas for makeup that it was renamed Vitamin Enriched Face Base.

          DO I PUT MOISTURIZER ON BEFORE VITAMIN ENRICHED FACE BASE? 

          If you have normal to oily skin, you don’t need to use another moisturizer before Vitamin Enriched Face Base. Our 2-in-1 moisturizer and primer combines the hydration of a moisturizer with the benefits of primer to help grip makeup and create a seamless base for application. If you have dry to very dry skin, you may want to apply a moisturizer beforehand for extra hydration.

          DO I PUT MAKEUP PRIMER UNDER MY EYES? 

          We recommend using Vitamin Enriched Eye Base on the delicate undereye area.

          DOES SPF GO ON BEFORE OR AFTER PRIMER? 

          SPF should be applied as the last step of your skincare regimen before makeup. Use it after applying Vitamin Enriched Face Base, our 2-in-1 moisturizer and primer. If you are using a separate moisturizer and primer, apply SPF after your moisturizer.

          Vitamin Enriched Face Base Moisturiser & Primer
          50ml |
          100ml |
          15ml |
          7ml |
          Add to bag