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Intensive Serum Foundation SPF 40/30

Radiance-boosting foundation
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Intensive Serum Foundation SPF 40/30
Intensive Serum Foundation SPF 40/30
Intensive Serum Foundation SPF 40/30
Intensive Serum Foundation SPF 40/30
Intensive Serum Foundation SPF 40/30
  • All
  • Extra Light
  • Light
  • Medium
  • Medium Deep
  • Deep
YOUR MATCH
Lightest beige with a hint of pink undertone; for palest skin.
Radiance-boosting foundation
£59.00
30 ml
| 30 ml
THE PERFECT GIFT
Enjoy a free Mini Makeup Trio Set worth £49, when you spend £70*.

*Exclusions and T&Cs apply. Offer Ends 15.03.2026.

What It Is

Our serum-powered foundation with skincare benefits—infused with 25 skincare ingredients including Cordyceps—provides a plumper and more radiance look instantly and over time. Tone-perfecting, buildable coverage gives skin a seamless, even look that lasts for up to 12 hours.
  • All
  • Extra Light
  • Light
  • Medium
  • Medium Deep
  • Deep
  • Alabaster (C-004) Lightest beige with a hint of pink undertone; for palest skin.
  • Porcelain (N-012) Extra light beige with a balance of yellow & pink undertones; for pale skin.
  • Warm Porcelain Very fair beige with yellow undertones; for extra light to fair skin.
  • Cool Ivory (C-026) Very light beige with a balance of pink and yellow undertones; for very light skin.
  • Ivory (C-024) Very light beige with pink undertones; for very light skin.
  • Warm Ivory (W-026) Very light beige with yellow undertones; for very light skin.
  • Cool Sand (C-036) Light beige with pink undertones; for light skin.
  • Sand (N-032) Light beige with a balance of yellow & pink undertones; slightly more yellow; for light skin.
  • Warm Sand (W-036) Light beige with yellow undertones; for light skin
  • Beige (N-042) Light medium beige with a balance of pink and yellow undertones; for light to medium skin
  • Warm Beige (N-046) Light medium beige with yellow undertones; for light to medium skin.
  • Natural (N-052) Medium beige with a balance of yellow & pink undertones; slightly more yellow; for medium skin
  • Warm Natural (W-056) Medium beige with yellow undertones; for medium skin
  • Natural Tan (W-054) Medium beige with yellow undertones; for medium olive skin.
  • Golden (W-074) Medium dark beige with golden yellow undertones for medium dark skin.
  • Honey (W-064) Medium dark beige with yellow undertones for medium dark skin
  • Warm Honey (W-066) Medium dark beige with golden yellow undertones for medium dark skin
  • Almond (C-084) Dark brown with a red undertone for dark skin
  • Warm Almond (W-086) Dark brown with yellow undertones for dark skin
  • Walnut (W-098) Deep brown with red undertones for deep skin
  • Warm Walnut (W-096) Deep brown with yellow undertones for deep skin.
  • Chestnut (W-108) Rich brown with red undertones for rich skin.
  • Espresso (N-112) Rich brown with a balance of yellow and red undertones for deepest skin.

FIND YOUR MATCH

Book An Appointment
Book your very own personalised consultation, simply choose a time for a store appointment.
Live Chat
Chat LIVE with our experts for instant reccommendations!
Virtual Try On
Find your perfect match or explore new shades anytime, anywhere.
RADIANCE, REENERGIZED
Discover the newly transformed Intensive Serum Foundation SPF 40/30.
BRIGHTER LOOK
Delivers lasting radiance with Ginseng and 10x more Cordyceps.
LONGER WEAR
Perfects with fuller coverage and 12-hours of non-caking, non-creasing, non-streaking colour-true wear.
COMPREHENSIVE PROTECTION
Defends against damaging UVA/UVB rays, pollution, and blue light.
Looks we love
@BobbiBrown

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YOUR QUESTIONS, ANSWERED

Learn more

WHAT ARE THE BENEFITS OF SERUM FOUNDATION? 

Infused with 75% skin-caring ingredients, including Cordyceps, our Intensive Serum Foundation provides a plumper and more radiant look instantly and over time.

WHAT’S THE DIFFERENCE BETWEEN INTENSIVE SERUM FOUNDATION AND OTHER BOBBI BROWN FOUNDATIONS? 

This tone-perfecting, dewy foundation gives skin seamless, buildable, medium to full coverage that lasts for 12 hours. Use our Virtual Try-On to find the right formula and shade for you. Or chat with us for help.

IS BOBBI BROWN INTENSIVE SERUM FOUNDATION GOOD FOR MATURE SKIN? 

Our Intensive Serum Foundation is just what mature (we call it ageless) skin needs to nourish, protect, and enhance your skin.

HOW DO I CHOOSE THE RIGHT SHADE OF FOUNDATION? 

Find your shade by swatching a small amount of foundation from your cheek to your jawline in a shade close to your skin tone. The right shade will blend seamlessly into your skin. Double-check on your forehead because that’s where you get the most sun exposure, and skin can be a deeper tone. For more help, use our Virtual Try-On.

HOW DO I APPLY SERUM FOUNDATIONS? 

Apply with your fingers, smoothing with our Full Coverage Face Brush (sold separately) for a second-skin finish.

WHICH CONCEALER GOES WITH INTENSIVE SERUM FOUNDATION SPF 40/30? 

Our Intensive Serum Concealer brightens and evens imperfections for a fresher, more rejuvenated look—instantly. It’s the perfect complement to Intensive Serum Foundation.

HOW DO I FIND A CONCEALER SHADE TO MATCH MY FOUNDATION? 

Our shade names should give you a starting point. They’re designed to help you find your skin-true match in every shade family. Not sure? You can always chat with us for help or try our Virtual Try-On.

SHOULD FOUNDATION GO ON THE EYELIDS? 

We don’t recommend it. Applying foundation to eyelids can cause eyeshadow to crease and compromise its wear.

Intensive Serum Foundation SPF 40/30
£59.00
30 ml
| 30 ml
Alabaster (C-004)