Beauty, Simplified.

Bobbi and Kate show you simple techniques for creating easy, natural-looking makeup looks.
The best of Bobbi's signature techniques in one comprehensive, 10-step lesson that takes you through face prep, eye makeup, lip colour and much more.
We're here to help
Your Personal Makeup Artist
Upload a photo and chat with a Bobbi-trained Makeup Artist for real-time tips and techniques.
Chat Now
Bobbi's Secret of the Universe. Learn to use Corrector and Concealer for a fresh, wide-awake look.
From skincare to foundation, learn how to make your skin look flawless and beautiful.
Whether you want subtle colour or a statement pop, we’ll show you how to get fresh, glowing cheeks and perfect-every-time lips.
Learn Bobbi’s quick and easy sun-free secrets to getting a healthy-looking glow.
No matter what your brow type, we'll show you tips and techniques to help you achieve polished, defined brows.
Learn to line, define and smudge your way to gorgeous eyes—from subtle to sultry, it's up to you.
Our most requested look. Learn Bobbi's signature tips and techniques for creating the smokey eye that's perfect for you. 
Tips and techniques for long-wearing makeup looks that won't crease, flake or fade.
Learn how to look more radiant - inside and out - with Bobbi's Skincare and Makeup must-haves.
Planning your big day? Let us help you create a special look that you'll love in person and in photos years to come.
Going out tonight? We'll get you ready with bold lips, sparkling eyes or whatever suits your mood.
What to pair with your favourite pair—Bobbi's tips and techniques for standout eye looks that compliment any frames.
New to makeup? We'll create a look that's right for you and your style.
Give your makeup bag a makeover, as we show you how to streamline its contents to the most essential, never fail products.
Let us help you solve your Beauty problems and show you how to be your own makeup artist.